Business Case Study "Foodpanda"

Foodpanda, a company worth a valuation of more than 3 billion dollars, present in 40 plus countries and delivering 2 lakh plus orders per day, how did it end up being in great financial losses?

In this blog post, we will explore some of the reasons why the company struggled to succeed.

Foodpanda was a food delivery startup that launched in 2012, with a goal of delivering meals from local restaurants to customers. The company grew quickly and expanded into over 40 countries, but in 2020, it announced that it would be ceasing operations in several countries and refocusing its efforts on a few core markets. So, why did Foodpanda fail as a startup?

1. Intense competition: One of the primary reasons for Foodpanda's struggles was the intense competition in the food delivery market. Companies like Uber Eats, Grubhub, and DoorDash all entered the space and began to aggressively compete for market share. With so many options available, it became increasingly difficult for Foodpanda to stand out from the crowd.

2. High operating costs: As a food delivery startup, Foodpanda had to invest heavily in logistics, technology, and customer support. These costs quickly added up, and as the company expanded into new markets, it became increasingly difficult to maintain profitability. With so many competitors in the market, Foodpanda was unable to charge high enough fees to cover its operating costs.

3. Poor customer experience: Another issue that Foodpanda faced was a poor customer experience. Delivery times were often long, and there were frequent issues with missing or incorrect orders. These issues led to a high rate of customer complaints and dissatisfaction. With so many other options available, customers were quick to switch to a competitor if they had a negative experience with Foodpanda.

4. Lack of focus: Foodpanda also struggled with a lack of focus. The company expanded into too many markets too quickly, which made it difficult to establish a strong foothold in any one market. This lack of focus made it difficult for the company to allocate its resources effectively and to develop a strong brand identity.

5. Regulatory challenges: Foodpanda also faced regulatory challenges in many of the markets it operated in. In some countries, there were strict regulations around food delivery that made it difficult for the company to operate. In other markets, the regulatory environment was constantly changing, which made it difficult for Foodpanda to develop a long-term strategy.


In conclusion, while the company grew quickly, it was unable to maintain its momentum and establish itself as a dominant player in the food delivery market. It did put a lot of money in marketing and customer acquisition but did not focus on achieving operational excellency to ensure customer satisfaction and hence couldn't compete with the new players in a competitive environment. Ultimately, Foodpanda's struggles serve as a cautionary tale for other startups that are looking to enter crowded and competitive markets.