Business Case Study "Urban Company"

Urban Company, formerly known as Urban Clap, is a technology-based home services platform that provides a wide range of services, including cleaning, plumbing, electrical, beauty, and wellness services, among others. Founded in 2014, the company has disrupted the home services industry in India by providing a reliable, trustworthy, and high-quality service.

Business Model

Urban Company's business model is based on connecting customers with trusted and verified service providers. The company offers a range of services through its platform and employs a stringent vetting process to ensure that all service providers are verified and qualified. Customers can book services through the company's mobile app or website, and service providers are dispatched to the customer's location at a convenient time. Urban Company charges a commission on each service booked through its platform.

Revenue Model

Urban Company's revenue model is based on charging a commission on each service booked through its platform. The company charges service providers a commission of up to 20% on each service, depending on the type of service. Urban Company also charges customers a convenience fee for each service booked through its platform.

Technology Stack

Urban Company as a technology-based home services platform uses a range of cutting-edge technologies in its tech stack to power its platform and deliver a seamless customer experience. The company's web and mobile applications are built using frontend technologies such as React, React Native, and Angular. Its backend infrastructure is built using a microservices architecture and is powered by technologies such as Node.js, MongoDB, and Redis. Urban Company also uses Amazon Web Services (AWS) to power its cloud infrastructure and data analytics and machine learning technologies to gain insights into customer behavior and preferences. These technologies have enabled the platform to handle large volumes of requests, optimize its operations, and allocate resources efficiently while ensuring high scalability and reliability.

Challenges Faced

Urban Company has faced several challenges in its journey, including building trust with customers and service providers, logistics of providing home services, regulatory hurdles, and scaling its business while maintaining high-quality standards. To address these challenges, the company invested heavily in technology, developed a robust vetting process, worked closely with regulators, and implemented a feedback system to continuously improve its services.


Urban Company has continually innovated to deliver a superior customer experience and optimize its operations. The company has developed proprietary algorithms and machine learning capabilities to streamline its operations and allocate resources efficiently. Additionally, Urban Company has formed strategic partnerships with leading companies in the industry, including Google and Xiaomi, to expand its reach and build its brand.

Success Story

Urban Company's focus on customer experience, innovative technology, and strategic partnerships has enabled it to establish itself as a leader in the home services industry. The company has expanded its services to other countries, including the UAE, Singapore, and Australia, and has built a loyal customer base. Urban Company has also raised significant funding from leading investors, including Sequoia Capital, to support its growth and expansion plans.

Future Outlook

Urban Company's future outlook is promising, as the company continues to expand its operations into new markets and add new services. In 2021, the company announced plans to expand its services to Europe, starting with the United Kingdom. The company has also added new services such as online fitness coaching, personal styling, and pest control. Additionally, the company has raised significant funding, with its most recent funding round in 2021 raising $190 million, which will enable it to continue its expansion plans.


Urban Company's success story is a testament to the power of innovation, customer focus, and strategic partnerships. The company's disruptive business model has transformed the home services industry in India and has paved the way for similar innovations in other markets. As Urban Company continues to grow and expand its services, it will be interesting to see how the company continues to innovate and disrupt the home services industry.